![]() Other criteria to keep in mind include the following: Whether your application is approved, however, depends on several factors, including whether the name is distinctive. Trademark eligibilityīrands can be trademarked for either current or future commercial use. The information below can guide you and your business through the trademark process. There are rules to follow and a required application fee. However, doing so does not automatically mean your trademark will be approved. To get a trademark, you’ll need to file an application with the United States Patent and Trademark Office (USPTO). Your brand is your company’s identity, so it’s critical to secure it with a trademark, which prevents someone from improperly using your business name or branding. So you’ve decided on a legal structure for your new business – now what? The next step is legally protecting your brand to ensure it remains a unique part of your business’s public image. This article is for business owners who want to learn about applying for a trademark. ![]() ![]()
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